Creative content powered by audience modeling.

By using our Focus Activation approach, Rebold’s unique methodology, we analysed Jazwares’ business objectives for their products, as well as their levels of brand penetration and perception amongst potential customers.

By gaining an understanding of the optimum profile and emotional traits needed to grow the brand, we modelled audiences by product throughout the year. This allowed us to identify new territories, formats, and platforms and to subsequently develop highly successful content for Jazwares, in particular during the busy holiday season.

Based on our media planning recommendations, as well as our tactical Focused Activation proposal, we rolled out a Programmatic campaign that yielded immediate results within the first few days. The campaign was regularly optimized to improve performance. Subsequently, we activated new channels to increase recognition for the Jazwares brand and promoting its message. The campaign was highly successful amongst influencers, who generated 17 organic content pieces and got involved in its promotion. Jazwares exceeded their KPIs, reaching 2.1M impressions and 1.9M unique users. We achieved a top engagement rate of 4.2%.

With an activation methodology based on highly segmented audience data, we exceeded our client’s goals.

In an ever-changing world, we help our clients evolve, build, and grow their businesses. We understand how customers make decisions and how they relate to brands. Always supported by technology, we develop our experts’ capabilities or curate bespoke teams to help our clients transform their business and stay ahead:

• Connecting with people at scale and in the most efficient way.
• Maximizing brand and product awareness and consideration.
• Engaging relevant mindset to drive brand goals.
• Understanding customer profiles to refine media planning and target tactics.
• Investing efficiently by focusing our efforts on target audiences.

Our methodology identifies the users who are most likely to convert based on decision-making conditions, their relationship to the category and our insights on their readiness to purchase, as well as other attitudinal aspects that we ca align to specific brand values or value propositions.