{"id":4732,"date":"2017-06-09T07:39:00","date_gmt":"2017-06-09T05:39:00","guid":{"rendered":"https:\/\/letsrebold.com\/blog\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\/"},"modified":"2022-06-24T13:19:43","modified_gmt":"2022-06-24T11:19:43","slug":"el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic","status":"publish","type":"blog","link":"https:\/\/letsrebold.com\/es\/blog\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\/","title":{"rendered":"El futuro de la publicidad ya no es programmatic, es customatic"},"content":{"rendered":"<p class=\"p1\"><span class=\"s2\">Gran parte de los agentes que formamos parte del marketing tenemos claro que nuestro mayor reto en la actualidad es la personalizaci\u00f3n. Una encuesta realizada por Gartner sobre Marketing Multicanal refleja que los propios profesionales lo hemos asumido como uno de nuestros tres principales desaf\u00edos. A su vez, dentro de la personalizaci\u00f3n, para el 29% de los encuestados por la consultora, el mayor reto es \u201csuperar la dificultad de llegar a las audiencias en los momentos correctos con tecnolog\u00eda avanzada\u201d; con el mismo porcentaje aparece \u201cser capaces de determinar cu\u00e1les son los mejores canales para impactar a cada audiencia\u201d; el 24% aspira a \u201clograr creatividades y contenidos a medida de cada canal\u201d; y el 21% ambiciona la \u201crecogida y normalizaci\u00f3n de los datos de audiencia, de cara a alcanzar una segmentaci\u00f3n adecuada\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gran parte de los agentes que formamos parte del marketing tenemos claro que nuestro mayor reto en la actualidad es la personalizaci\u00f3n. Una encuesta realizada por Gartner sobre Marketing Multicanal refleja que los propios profesionales lo hemos asumido como uno de nuestros tres principales desaf\u00edos. A su vez, dentro de la personalizaci\u00f3n, para el 29% [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":7462,"template":"","servicios_tax":[50,31],"tematicas_tax":[107],"class_list":["post-4732","blog","type-blog","status-publish","has-post-thumbnail","hentry","servicios_tax-media-strategy-research","servicios_tax-rebold-marketing","tematicas_tax-publicidad-programatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El futuro de la publicidad ya no es programmatic, es customatic | Rebold<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letsrebold.com\/es\/blog\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro de la publicidad ya no es programmatic, es customatic | Rebold\" \/>\n<meta property=\"og:description\" content=\"Gran parte de los agentes que formamos parte del marketing tenemos claro que nuestro mayor reto en la actualidad es la personalizaci\u00f3n. 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A su vez, dentro de la personalizaci\u00f3n, para el 29% [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/letsrebold.com\/es\/blog\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\/\" \/>\n<meta property=\"og:site_name\" content=\"Rebold\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-24T11:19:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2017\/06\/00_Post-sin-imagen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"874\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\\\/\",\"url\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\\\/\",\"name\":\"El futuro de la publicidad ya no es programmatic, es customatic | Rebold\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/letsrebold.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/00_Post-sin-imagen.jpg\",\"datePublished\":\"2017-06-09T05:39:00+00:00\",\"dateModified\":\"2022-06-24T11:19:43+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/letsrebold.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/00_Post-sin-imagen.jpg\",\"contentUrl\":\"https:\\\/\\\/letsrebold.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/00_Post-sin-imagen.jpg\",\"width\":1440,\"height\":874},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/\",\"name\":\"Rebold\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El futuro de la publicidad ya no es programmatic, es customatic | Rebold","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/letsrebold.com\/es\/blog\/el-futuro-de-la-publicidad-ya-no-es-programmatic-es-customatic\/","og_locale":"es_ES","og_type":"article","og_title":"El futuro de la publicidad ya no es programmatic, es customatic | Rebold","og_description":"Gran parte de los agentes que formamos parte del marketing tenemos claro que nuestro mayor reto en la actualidad es la personalizaci\u00f3n. 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