{"id":4741,"date":"2018-01-16T05:09:31","date_gmt":"2018-01-16T04:09:31","guid":{"rendered":"https:\/\/letsrebold.com\/blog\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\/"},"modified":"2022-08-01T09:43:18","modified_gmt":"2022-08-01T07:43:18","slug":"dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos","status":"publish","type":"blog","link":"https:\/\/letsrebold.com\/es\/blog\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\/","title":{"rendered":"Dos grandes retos en el entorno digital: program\u00e1tica &amp; gesti\u00f3n de datos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23118 alignleft\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/newsletter-grandes-retos-en-el-entorno-digital-scaled.jpg\" alt=\"\" width=\"579\" height=\"2561\" \/><\/p>\n<p>El 1 de Febrero Digilant celebrar\u00e1 su primer evento del a\u00f1o en Mallorca. Dicho evento consistir\u00e1 en una serie de charlas impartidas por Bel\u00e9n Naz (Head of media activation) y Jawinda Payano (Head of custom data solutions) sobre \u201clos buenos usos y mitos en program\u00e1tica\u201d y \u201cla inteligencia sobre los datos aplicada a oportunidades de negocio\u201d.<\/p>\n<p>Tambi\u00e9n tendremos una mesa redonda sobre \u201cEl uso del dato para una eficaz personalizaci\u00f3n de Marketing moderada por Juan Camilo Bonilla (Managing director de Digilant Espa\u00f1a) con Remi Boudard (Country lead en AppNexus Spain) y Sylvain Weill (Digital marketing lead en Accenture Interactive Iberia).<\/p>\n<p>Jueves, 1 de Febrero 2018<br \/>\nHotel Meli\u00e1 Palma Bay<\/p>\n<p>Si quieres atender al evento contacta con <a href=\"mailto:carolina.vivar@digilant.com\">carolina.vivar@digilant.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 1 de Febrero Digilant celebrar\u00e1 su primer evento del a\u00f1o en Mallorca. Dicho evento consistir\u00e1 en una serie de charlas impartidas por Bel\u00e9n Naz (Head of media activation) y Jawinda Payano (Head of custom data solutions) sobre \u201clos buenos usos y mitos en program\u00e1tica\u201d y \u201cla inteligencia sobre los datos aplicada a oportunidades de [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":5803,"template":"","servicios_tax":[50,31],"tematicas_tax":[107],"class_list":["post-4741","blog","type-blog","status-publish","has-post-thumbnail","hentry","servicios_tax-media-strategy-research","servicios_tax-rebold-marketing","tematicas_tax-publicidad-programatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dos grandes retos en el entorno digital: program\u00e1tica &amp; gesti\u00f3n de datos | Rebold<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letsrebold.com\/es\/blog\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dos grandes retos en el entorno digital: program\u00e1tica &amp; gesti\u00f3n de datos | Rebold\" \/>\n<meta property=\"og:description\" content=\"El 1 de Febrero Digilant celebrar\u00e1 su primer evento del a\u00f1o en Mallorca. Dicho evento consistir\u00e1 en una serie de charlas impartidas por Bel\u00e9n Naz (Head of media activation) y Jawinda Payano (Head of custom data solutions) sobre \u201clos buenos usos y mitos en program\u00e1tica\u201d y \u201cla inteligencia sobre los datos aplicada a oportunidades de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/letsrebold.com\/es\/blog\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\/\" \/>\n<meta property=\"og:site_name\" content=\"Rebold\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-01T07:43:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/Mallorca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"602\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\\\/\",\"url\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\\\/\",\"name\":\"Dos grandes retos en el entorno digital: program\u00e1tica &amp; gesti\u00f3n de datos | Rebold\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/letsrebold.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Mallorca.jpg\",\"datePublished\":\"2018-01-16T04:09:31+00:00\",\"dateModified\":\"2022-08-01T07:43:18+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/blog\\\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/letsrebold.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Mallorca.jpg\",\"contentUrl\":\"https:\\\/\\\/letsrebold.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Mallorca.jpg\",\"width\":602,\"height\":402},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/\",\"name\":\"Rebold\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/letsrebold.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dos grandes retos en el entorno digital: program\u00e1tica &amp; gesti\u00f3n de datos | Rebold","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/letsrebold.com\/es\/blog\/dos-grandes-retos-en-el-entorno-digital-programatica-gestion-de-datos\/","og_locale":"es_ES","og_type":"article","og_title":"Dos grandes retos en el entorno digital: program\u00e1tica &amp; gesti\u00f3n de datos | Rebold","og_description":"El 1 de Febrero Digilant celebrar\u00e1 su primer evento del a\u00f1o en Mallorca. 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