{"id":4749,"date":"2018-03-14T12:59:50","date_gmt":"2018-03-14T11:59:50","guid":{"rendered":"https:\/\/letsrebold.com\/blog\/participacion-iv-foro-de-publicidad-programatica\/"},"modified":"2022-08-01T09:43:18","modified_gmt":"2022-08-01T07:43:18","slug":"participacion-iv-foro-de-publicidad-programatica","status":"publish","type":"blog","link":"https:\/\/letsrebold.com\/es\/blog\/participacion-iv-foro-de-publicidad-programatica\/","title":{"rendered":"Participaci\u00f3n IV Foro de Publicidad Program\u00e1tica"},"content":{"rendered":"<p><em><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23669 alignright\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/^3C26B3BB4DDF0515F4377330F193062992E75D065ECDCCA040^pimgpsh_fullsize_distr.jpg\" alt=\"\" width=\"650\" height=\"398\" \/><\/em>El pasado 20 de febrero Belen Naz, Head of Media Activation de Digilant Spain de la mano de Francisco Trujillo, Gerente de Marketing Online de M\u00e1smovil y Yoigo dio una ponencia en el IV Foro de Publicidad Program\u00e1tica. La finalidad de la ponencia era explicar c\u00f3mo gracias a la program\u00e1tica, y el uso del data se puede obtener un incremento en performance y sobre todo tener un prospecting cualificado. Bel\u00e9n nos habl\u00f3 que para este cliente en busca de captaci\u00f3n de no clientes, se modelizaron las audiencias con todos los datos de navegaci\u00f3n y de campa\u00f1as ya puestas en marcha, ya que el objetivo era encontrar usuarios con potencial conversor a partir de su perfil online. Gracias a algoritmos propios se extrajeron las variables m\u00e1s influyentes y se activ\u00f3 el modelo en el DSP, tras lo cual se construy\u00f3 una audiencia espec\u00edfica a impactar, beneficiosa para Yoigo. Gracias a la confianza que nos ha depositado Yoigo y a todo el trabajo del equipo de Digilant se van consiguiendo mejores resultados mes a mes. Son eventos como \u00e9stos los que demuestran que cada vez m\u00e1s, la program\u00e1tica se est\u00e1 convirtiendo en una pieza clave de los planes de marketing de las marcas.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 20 de febrero Belen Naz, Head of Media Activation de Digilant Spain de la mano de Francisco Trujillo, Gerente de Marketing Online de M\u00e1smovil y Yoigo dio una ponencia en el IV Foro de Publicidad Program\u00e1tica. La finalidad de la ponencia era explicar c\u00f3mo gracias a la program\u00e1tica, y el uso del data [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"template":"","servicios_tax":[50,31],"tematicas_tax":[107],"class_list":["post-4749","blog","type-blog","status-publish","hentry","servicios_tax-media-strategy-research","servicios_tax-rebold-marketing","tematicas_tax-publicidad-programatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Participaci\u00f3n IV Foro de Publicidad Program\u00e1tica | Rebold<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letsrebold.com\/es\/blog\/participacion-iv-foro-de-publicidad-programatica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Participaci\u00f3n IV Foro de Publicidad Program\u00e1tica | Rebold\" \/>\n<meta property=\"og:description\" content=\"El pasado 20 de febrero Belen Naz, Head of Media Activation de Digilant Spain de la mano de Francisco Trujillo, Gerente de Marketing Online de M\u00e1smovil y Yoigo dio una ponencia en el IV Foro de Publicidad Program\u00e1tica. 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