{"id":4991,"date":"2017-05-25T10:55:35","date_gmt":"2017-05-25T08:55:35","guid":{"rendered":"https:\/\/letsrebold.com\/blog\/como-encontrar-a-tu-influencer-ideal\/"},"modified":"2022-08-01T09:43:38","modified_gmt":"2022-08-01T07:43:38","slug":"como-encontrar-a-tu-influencer-ideal","status":"publish","type":"blog","link":"https:\/\/letsrebold.com\/es\/blog\/como-encontrar-a-tu-influencer-ideal\/","title":{"rendered":"C\u00f3mo encontrar a tu influencer ideal"},"content":{"rendered":"

El v\u00ednculo entre las marcas y las personas influyentes en las redes sociales<\/strong> a trav\u00e9s del marketing lleva a\u00f1os funcionando. Son cada vez m\u00e1s empresas las que utilizan a bloggers, youtubers, etc., para promocionar sus productos<\/strong> y llegar a un p\u00fablico m\u00e1s amplio.<\/p>\n

El objetivo principal es que estos ‘influencers’ sean capaces de difundir\u00a0contenidos o un mensaje relacionado con un producto <\/strong>en sus propias redes sociales y se conviertan en prescriptores de la marca.<\/p>\n

Hacer marketing con ‘influencers’ funciona;<\/strong>\u00a0est\u00e1 comprobado. Sin embargo, el mensaje solo es eficaz si se hace una buena elecci\u00f3n de la campa\u00f1a y sobre todo, del prescriptor de nuestra empresa.<\/strong><\/p>\n

Alfredo Orte (Insight Manager en Acceso), nos muestra uno de los ejemplos de lo que nos puede pasar a la hora de elegir un ‘influencer’ que verdaderamente nos convenga:<\/strong><\/p>\n

Problemas al elegir a un buen ‘Influencer’ para nosotros<\/span><\/h2>\n

Si se hace bien, se ver\u00e1 en las cifras del retorno de la inversi\u00f3n y la comunicaci\u00f3n ser\u00e1 un \u00e9xito<\/strong>. Es importante saber elegir bien el candidato, ya que son varios los factores que tenemos que tener en cuenta. A la hora de elegir a nuestra ‘imagen de marca’ se plantean varios problemas; estos son los m\u00e1s comunes:<\/p>\n

    \n
  1. Elegir a un ‘Influencer’ bas\u00e1ndose solo en el n\u00famero de seguidores.<\/strong><\/li>\n
  2. Elegir a un ‘Influencer’ con un p\u00fablico demasiado heterog\u00e9neo.<\/strong><\/li>\n
  3. Que el ‘Influencer’ tenga una comunidad poco activa.<\/strong><\/li>\n<\/ol>\n

    \u00bfQuieres saber las soluciones que te proponemos para estos problemas?<\/p>\n

    A continuaci\u00f3n te presentamos la gu\u00eda con las claves para elegir el ‘influencer’ ideal para tu empresa o marca:<\/strong><\/p>\n

    [one_third last=\u00bbno\u00bb] \"\"<\/a> [\/one_third]
    \n[two_third last=\u00bbyes\u00bb class=\u00bbm-20″]
    \n[inbound_forms id=\u00bb1788″ name=\u00bbInfluencer Ebook\u00bb]<\/p>\n

     <\/p>\n

    Encuentra el Influencer ideal para tu marca<\/a><\/u><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

    El v\u00ednculo entre las marcas y las personas influyentes en las redes sociales a trav\u00e9s del marketing lleva a\u00f1os funcionando. Son cada vez m\u00e1s empresas las que utilizan a bloggers, youtubers, etc., para promocionar sus productos y llegar a un p\u00fablico m\u00e1s amplio. El objetivo principal es que estos ‘influencers’ sean capaces de difundir\u00a0contenidos o […]<\/p>\n","protected":false},"author":21,"featured_media":5896,"template":"","servicios_tax":[53,31],"tematicas_tax":[40],"class_list":["post-4991","blog","type-blog","status-publish","has-post-thumbnail","hentry","servicios_tax-influencer-marketing","servicios_tax-rebold-marketing","tematicas_tax-influencer-marketing"],"acf":[],"yoast_head":"\nC\u00f3mo encontrar a tu influencer ideal | Rebold<\/title>\n<meta name=\"description\" content=\"Hacer Marketing con influencers es una de las nuevas tendencias en comunicaci\u00f3n. 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