{"id":5007,"date":"2016-02-16T23:18:04","date_gmt":"2016-02-16T22:18:04","guid":{"rendered":"https:\/\/letsrebold.com\/blog\/como-conocer-el-comportamiento-digital-de-tus-consumidores\/"},"modified":"2022-08-01T09:43:39","modified_gmt":"2022-08-01T07:43:39","slug":"como-conocer-comportamiento-digital-consumidores","status":"publish","type":"blog","link":"https:\/\/letsrebold.com\/es\/blog\/como-conocer-comportamiento-digital-consumidores\/","title":{"rendered":"\u00bfC\u00f3mo conocer el comportamiento digital de tus consumidores?"},"content":{"rendered":"<h5><span style=\"color: #3366ff\"><strong><span style=\"text-decoration: underline\"><em><a style=\"color: #3366ff;text-decoration: underline\" href=\"http:\/\/accesoco.com\/investigacion-de-mercados\" target=\"_blank\" rel=\"noopener noreferrer\">Comun\u00edcate con\u00a0nosotros\u00a0y encuentra los insights que de verdad necesitas.<\/a><\/em><\/span><\/strong><\/span><\/h5>\n<p>Hoy en d\u00eda para\u00a0conocer tus nichos de mercado, ya no es suficiente con escuchar sus\u00a0opiniones sobre los productos mismos.<\/p>\n<h3><span style=\"color: #ff6600\"><strong>\u00bfQu\u00e9 hacer?<\/strong><\/span><\/h3>\n<p>A trav\u00e9s de la generaci\u00f3n de Paneles Digitales, las marcas podr\u00e1n escuchar todas las opiniones espont\u00e1neas de los miembros que lo componen, y as\u00ed, conocer su comportamiento digital al identificar sus passion points, tendencias e intereses, actividades y marcas favoritas, factores de consumo, influenciadores, medios de comunicaci\u00f3n m\u00e1s consultados, entre otra data de gran relevancia.<\/p>\n<h3><span style=\"color: #ff6600\"><strong>\u00bfC\u00f3mo?<\/strong><\/span><\/h3>\n<p>A partir de una base de usuarios online y una segmentaci\u00f3n de acuerdo a caracter\u00edsticas espec\u00edficas (NSE, g\u00e9nero, edad, regi\u00f3n, etc.), Acceso logra construir muestras\u00a0que representan fielmente los nichos de inter\u00e9s que las marcas necesitan.<\/p>\n<h3><span style=\"color: #ff6600\"><strong>\u00bfQu\u00e9 se consigue?<\/strong><\/span><\/h3>\n<p>Esta informaci\u00f3n cruzada con el uso del Big Data, entrega adem\u00e1s\u00a0del perfil del consumidor, la oportunidad de optimizar estrategias de marketing y comunicaci\u00f3n al entender exactamente <span style=\"color: #00ccff\"><strong><a style=\"color: #00ccff\" href=\"http:\/\/www.accesoco.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bfQu\u00e9 influencia a las personas para tomar decisiones?<\/a><\/strong><\/span><\/p>\n<p><a href=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/Panel-de-consumidores1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" width=\"1332\" height=\"470\" class=\"wp-image-305 size-full\" title=\"comportamiento digital, insights\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/Panel-de-consumidores1.png\" alt=\"comportamiento digital, insights\" height=\"470\" \/><\/a><\/p>\n<p>Para conocer m\u00e1s acerca de nuestros Paneles Digitales, lee nuestra entrada sobre<span style=\"color: #00ccff\"><strong> <a style=\"color: #00ccff\" href=\"https:\/\/letsrebold.com\/como-entender-a-las-mamas-digitales\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bfC\u00f3mo entender a las \u00abMam\u00e1s Digitales\u00bb de Colombia?<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comun\u00edcate con\u00a0nosotros\u00a0y encuentra los insights que de verdad necesitas. Hoy en d\u00eda para\u00a0conocer tus nichos de mercado, ya no es suficiente con escuchar sus\u00a0opiniones sobre los productos mismos. \u00bfQu\u00e9 hacer? A trav\u00e9s de la generaci\u00f3n de Paneles Digitales, las marcas podr\u00e1n escuchar todas las opiniones espont\u00e1neas de los miembros que lo componen, y as\u00ed, conocer [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":5746,"template":"","servicios_tax":[31],"tematicas_tax":[38],"class_list":["post-5007","blog","type-blog","status-publish","has-post-thumbnail","hentry","servicios_tax-rebold-marketing","tematicas_tax-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo conocer el comportamiento digital de tus consumidores? | Rebold<\/title>\n<meta name=\"description\" content=\"Comun\u00edcate con\u00a0nosotros\u00a0y encuentra los insights que de verdad necesitas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letsrebold.com\/es\/blog\/como-conocer-comportamiento-digital-consumidores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo conocer el comportamiento digital de tus consumidores? 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