{"id":5638,"date":"2020-03-24T16:25:17","date_gmt":"2020-03-24T15:25:17","guid":{"rendered":"https:\/\/letsrebold.com\/blog\/informe-impacto-covid-19-16-marzo-2020\/"},"modified":"2022-08-01T09:44:34","modified_gmt":"2022-08-01T07:44:34","slug":"informe-impacto-covid-19-16-marzo-2020","status":"publish","type":"blog","link":"https:\/\/letsrebold.com\/es\/blog\/informe-impacto-covid-19-16-marzo-2020\/","title":{"rendered":"Informe Impacto COVID-19 &#8211; 16 marzo 2020"},"content":{"rendered":"<p><em>Entendiendo sus efectos a nivel humano y econ\u00f3mico y c\u00f3mo algunas marcas act\u00faan al respecto<\/em><\/p>\n<p>El equipo de Research &amp; Insights de REBOLD ha preparado un informe sobre c\u00f3mo el Covid-19 est\u00e1 impactando a los consumidores y a los diferentes sectores.<\/p>\n<p><strong>PANOR\u00c1MICA GENERAL<\/strong>: El brote de coronavirus es, ante todo, una tragedia humana que afecta a cientos de miles de personas pero que a su vez tambi\u00e9n est\u00e1 teniendo un impacto creciente en la econom\u00eda global.<\/p>\n<p><strong>EFECTO EN LOS INDIVIDUOS<\/strong>: Va m\u00e1s all\u00e1 de consumidores, hablamos de personas. Los cambios afectan no s\u00f3lo el consumo, sino tambi\u00e9n nuestros h\u00e1bitos de vida. 8 de cada 10 personas ha cambiado sus h\u00e1bitos de vida a ra\u00edz del Coronavirus.<\/p>\n<p><strong>EFECTO EN LOS MEDIOS<\/strong>: El confinamiento abre una gran oportunidad para los canales de comunicaci\u00f3n y en especial para los digitales, donde las interacciones sociales son m\u00e1s importantes que nunca.<\/p>\n<p><strong>BUENAS PR\u00c1CTICAS<\/strong>: Es un momento de abrir y no de cerrar, por eso muchas marcas dejan de lado el oportunismo y con buenas pr\u00e1cticas se enfocan en construir awareness y engagement.<\/p>\n<p>Desde REBOLD vamos a ir actualizando con nuevos datos e insights este documento, cada 3 o 5 d\u00edas y lo vas a poder encontrar en nuestra web. Tendremos un especial a principios de abril donde se recoger\u00e1n estad\u00edsticas de cierre de Marzo.<\/p>\n<p>Para descargarte el informe del 16 de marzo puedes <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2020\/03\/coronavirus-16-03-20v3-.pdf\">pinchar aqu\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entendiendo sus efectos a nivel humano y econ\u00f3mico y c\u00f3mo algunas marcas act\u00faan al respecto El equipo de Research &amp; Insights de REBOLD ha preparado un informe sobre c\u00f3mo el Covid-19 est\u00e1 impactando a los consumidores y a los diferentes sectores. PANOR\u00c1MICA GENERAL: El brote de coronavirus es, ante todo, una tragedia humana que afecta [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":6488,"template":"","servicios_tax":[31],"tematicas_tax":[330,331,278,317,660,661,327,433,114],"class_list":["post-5638","blog","type-blog","status-publish","has-post-thumbnail","hentry","servicios_tax-rebold-marketing","tematicas_tax-awareness","tematicas_tax-coronavirus","tematicas_tax-covid-19","tematicas_tax-engagement","tematicas_tax-informe","tematicas_tax-insghts","tematicas_tax-investigacion-de-mercado","tematicas_tax-medios","tematicas_tax-rebold"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informe Impacto COVID-19 - 16 marzo 2020 | Rebold<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letsrebold.com\/es\/blog\/informe-impacto-covid-19-16-marzo-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe Impacto COVID-19 - 16 marzo 2020 | Rebold\" \/>\n<meta property=\"og:description\" content=\"Entendiendo sus efectos a nivel humano y econ\u00f3mico y c\u00f3mo algunas marcas act\u00faan al respecto El equipo de Research &amp; Insights de REBOLD ha preparado un informe sobre c\u00f3mo el Covid-19 est\u00e1 impactando a los consumidores y a los diferentes sectores. 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