{"id":1066,"date":"2022-06-10T15:04:21","date_gmt":"2022-06-10T13:04:21","guid":{"rendered":"https:\/\/letsrebold.com\/?post_type=case_study&#038;p=1066"},"modified":"2025-03-20T14:02:31","modified_gmt":"2025-03-20T13:02:31","slug":"creative-content-potenciado-por-modelado-de-audiencias-focused-activation","status":"publish","type":"case_study","link":"https:\/\/letsrebold.com\/es\/case-study\/creative-content-potenciado-por-modelado-de-audiencias-focused-activation\/","title":{"rendered":"Creative Content modelado por Focus Activation."},"content":{"rendered":"\n\n<div id=\"aperturaTrabajoInsight-block_71b656a9fd3b5ad7663bb33dec0c375e\" class=\"aperturaTrabajoInsight \">\n        <section class=\"hero hero-case animated active\">\n        <div class=\"container\">\n            <article>\n                <span class=\"hero_tag\">Case study                <p style=\"font-size: 2.2rem;line-height: 3.9rem;letter-spacing: -.05rem;font-family: 'Roboto';font-weight: 300;\">\n                        Jazwares                    <\/p>\n                <\/span>\n                <!--<span class=\"hero_brand\"><\/span>-->\n                <h1 class=\"hero_title\"><p style=\"margin-top:5rem\">Creative Content modelado por Focus Activation.<\/p><\/h1>\n            <\/article>\n        <\/div>\n        <picture class=\"hero_image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1440\" height=\"814\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/Caso-de-uso_Jazware.png\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"Creative Content modelado por Focus Activation.\" title=\"Creative Content modelado por Focus Activation.\">\n        <\/picture>\n    <\/section><!-- .hero -->\n\n\n<\/div>\n<style type=\"text\/css\">\n    .backendStyle{\n        background-color: #f0f0f1;\n        padding: 20px 40px;\n        border: #adb2ad solid 1px;\n    }\n<\/style>\n\n\n\n<div id=\"infoTipoPost-block_9f1332c5769afad82a18356cd8227bd2\" class=\"infoTipoPost\">\n<article>\n    <div class=\"case_header bg-gradient-v2 section\">\n        <div class=\"container\">\n            <div class=\"case_meta\">\n                <span class=\"case_tag\">Rebold Marketing<\/span>\n                <span class=\"case_date\"><\/span>\n                <h2 class=\"case_title\">Relevancia de marca\n<\/h2>\n                <div class=\"case_share\">\n                    <a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=\u00c9chale un vistazo a esta p\u00e1gina: &amp;url=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fcreative-content-potenciado-por-modelado-de-audiencias-focused-activation%2F\" class=\"ico-twitter-blue ico-small\" data-show-count=\"false\">Tweet<\/a>\n                    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fcreative-content-potenciado-por-modelado-de-audiencias-focused-activation%2F\"><span class=\"ico-facebook-blue ico-small\">Publicar<\/span><\/a>\n                    <a href=\"#\" id=\"copy-url\"><span class=\"ico-links-blue ico-small\">Link<\/span><\/a>\n                    <div id=\"copy-url-text\" class=\"case_date d-none\" style=\"margin-top: 1rem\"><p>\u00a1Url copiada!<\/p><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"case_text\">\n                <p>Jazwares es una compa\u00f1\u00eda de juguetes enfocada en dar vida al contenido a trav\u00e9s de la creaci\u00f3n de experiencias de juego innovadoras. La marca cuenta con algunas de las licencias m\u00e1s sobresalientes del sector como Pok\u00e9mon, Fornite, Halo, Roblox, Squishmallows, Micromachines y Cabbage Patch Kids entre otras. La compa\u00f1\u00eda hab\u00eda centrado sus esfuerzos en dirigirse a una audiencia universal.\nJazwares se acerc\u00f3 a Rebold para que los ayud\u00e1semos a encontrar nuevas oportunidades de negocio en un mercado competitivo.\n<\/p> <\/div>\n        <\/div>\n    <\/div><!-- .case_header -->\n<\/article>\n<\/div>\n\n\n\n<div id=\"imagen-block_6ebe6d46aafb8585ea3edf618be5bff5\" class=\"imagen\">\n            <div class=\"image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1061\" height=\"600\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/Caso-de-uso_Jazware_Pict2-1061x600.png\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"Caso-de-uso_Jazware_Pict2\" title=\"Caso-de-uso_Jazware_Pict2\">\n        <\/div>\n        \n\n<\/div>\n\n\n<div id=\"info2-block_56c69fc767d21c498a8193f7e780bc7f\" class=\"info2\">\n    <article>\n        <div class=\"case_body section\">\n            <div class=\"container\">\n                <h2 class=\"case_subtitle\">Focused Activation #Jazwares\n<\/h2>\n                <div class=\"case_text  case_cols\">\n                    <div>\n                        <p><p>Utilizando nuestra metodolog\u00eda Focus Activation, analizamos los objetivos comerciales de Jazwares en conjunto con la penetraci\u00f3n y consideraci\u00f3n de su marca y productos entre potenciales consumidores. Al entender los perfiles y los estados emocionales necesarios para impulsar los objetivos de la marca, modelamos audiencias por producto para todo el a\u00f1o. Esto nos permiti\u00f3 encontrar nuevos territorios, formatos, plataformas y desarrollar contenidos para Jazwares con gran \u00e9xito, sobre todo en una \u00e9poca tan competitiva como es la Navidad.<\/p>\n<\/p>\n                    <\/div>\n                    <div>\n                        <p><p>Basado en las recomendaciones de planificaci\u00f3n de medios y t\u00e1cticas de focalizaci\u00f3n de Focused Activation, primero lanzamos una campa\u00f1a de Programmatic que obtuvo resultados inmediatos en los primeros d\u00edas. La campa\u00f1a se fue optimizando de manera regular para incrementar los resultados.\u00a0Posteriormente, activamos nuevos canales para generar reconocimiento de marca para Jazwares y extender su mensaje. La campa\u00f1a fue un \u00e9xito entre influencers, quienes generaron 17 piezas de contenidos org\u00e1nicos y se involucraron en impulsar la campa\u00f1a. Jazwares logr\u00f3 superar sus KPIs iniciales, alcanzando 2.1M de impresiones durante la acci\u00f3n y 1.9M de cuentas \u00fanicas alcanzadas. El mayor Engagement Rate alcanzado fue de 4.2%.<\/p>\n<\/p>\n                    <\/div>\n\n\n\n                <\/div>\n            <\/div>\n        <\/div><!-- .case_body -->\n    <\/article>\n\n<\/div>\n\n\n<div id=\"cita-block_e67f1b2fe9cb9ed14722aa00e63aadf1\" class=\"cita\">\n        <article>\n            <div class=\"claim section \">\n                <div class=\"container\">\n                    <h3><strong>Enfocar la conversaci\u00f3n en momentos de consumo y comunicaci\u00f3n org\u00e1nica mejora la interacci\u00f3n y los resultados.\n<\/strong><\/h3>\n                <\/div>\n            <\/div>\n        <\/article>\n<\/div>\n\n\n\n<div id=\"cifras-block_83f8213bdbf632551bd75c9bd1c50557\" class=\"cifras\">\n    <article>\n        <div class=\"totals \" id=\"totals\">\n            <ul class=\"container\">\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"84\">0<\/span>\n                                                M                    <\/strong>\n                    <p>Impresiones<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"10\">0<\/span>\n                                                M                    <\/strong>\n                    <p>Visits<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"159\">0<\/span>\n                                                K                    <\/strong>\n                    <p>Clicks<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                                                <span class=\"js-counter\" data-value=\"50\">0<\/span>\n                                                %                    <\/strong>\n                    <p>VTR<\/p>\n                <\/li>\n                        <\/ul>\n        <\/div>\n    <\/article>\n<\/div>\n\n\n    <div id=\"exitoRelacionados-block_7e10611a65ed3d4dd4a98a9f26a0c262\" class=\"exitoRelacionados\">\n        <section class=\"related active\">\n            <div class=\"container\">\n                <span class=\"related_title\">Casos de \u00e9xito relacionados\n<\/span>\n                <div class=\"swiper-related\">\n                    <div class=\"swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                    <\/div>\n                    <\/div>\n                    <a class=\"swiper-button-prev\" href=\"#\"><span class=\"ico-left\">Anterior<\/span><\/a>\n                    <a class=\"swiper-button-next\" href=\"#\"><span class=\"ico-right\">Siguiente<\/span><\/a>\n                <\/div>\n            <\/div>\n        <\/section><!-- .related -->\n    <\/div>\n\n\n\n\n<div 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