{"id":1070,"date":"2022-06-10T15:06:46","date_gmt":"2022-06-10T13:06:46","guid":{"rendered":"https:\/\/letsrebold.com\/?post_type=case_study&#038;p=1070"},"modified":"2022-10-19T13:46:14","modified_gmt":"2022-10-19T11:46:14","slug":"sistemas-de-media-intelligence-para-mejorar-la-reputacion","status":"publish","type":"case_study","link":"https:\/\/letsrebold.com\/es\/case-study\/sistemas-de-media-intelligence-para-mejorar-la-reputacion\/","title":{"rendered":"Sistemas de Media Intelligence para mejorar la reputaci\u00f3n."},"content":{"rendered":"\n\n<div id=\"aperturaTrabajoInsight-block_628fa120bc308\" class=\"aperturaTrabajoInsight \">\n        <section class=\"hero hero-case animated active\">\n        <div class=\"container\">\n            <article>\n                <span class=\"hero_tag\">Case study                <p style=\"font-size: 2.2rem;line-height: 3.9rem;letter-spacing: -.05rem;font-family: 'Roboto';font-weight: 300;\">\n                        Major Financial Company                    <\/p>\n                <\/span>\n                <!--<span class=\"hero_brand\"><\/span>-->\n                <h1 class=\"hero_title\"><p style=\"margin-top:5rem\">Sistemas de Media Intelligence para mejorar la reputaci\u00f3n.<\/p><\/h1>\n            <\/article>\n        <\/div>\n        <picture class=\"hero_image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1440\" height=\"874\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/rebold_home_finance_01.jpg\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"Sistemas de Media Intelligence para mejorar la reputaci\u00f3n.\" title=\"Sistemas de Media Intelligence para mejorar la reputaci\u00f3n.\">\n        <\/picture>\n    <\/section><!-- .hero -->\n\n\n<\/div>\n<style type=\"text\/css\">\n    .backendStyle{\n        background-color: #f0f0f1;\n        padding: 20px 40px;\n        border: #adb2ad solid 1px;\n    }\n<\/style>\n\n\n\n<div id=\"infoTipoPost-block_6287a4d3bf853\" class=\"infoTipoPost\">\n<article>\n    <div class=\"case_header bg-gradient-v2 section\">\n        <div class=\"container\">\n            <div class=\"case_meta\">\n                <span class=\"case_tag\">Rebold Communication<\/span>\n                <span class=\"case_date\"><\/span>\n                <h2 class=\"case_title\">Medici\u00f3n global.\n<\/h2>\n                <div class=\"case_share\">\n                    <a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=\u00c9chale un vistazo a esta p\u00e1gina: &amp;url=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fsistemas-de-media-intelligence-para-mejorar-la-reputacion%2F\" class=\"ico-twitter-blue ico-small\" data-show-count=\"false\">Tweet<\/a>\n                    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fsistemas-de-media-intelligence-para-mejorar-la-reputacion%2F\"><span class=\"ico-facebook-blue ico-small\">Publicar<\/span><\/a>\n                    <a href=\"#\" id=\"copy-url\"><span class=\"ico-links-blue ico-small\">Link<\/span><\/a>\n                    <div id=\"copy-url-text\" class=\"case_date d-none\" style=\"margin-top: 1rem\"><p>\u00a1Url copiada!<\/p><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"case_text\">\n                <p>Una relevante entidad financiera buscaba un sistema de medici\u00f3n de medios y reputaci\u00f3n para poder analizar sus fortalezas y debilidades, y as\u00ed mejorar su estrategia de comunicaci\u00f3n. Para ello era imprescindible entender por un lado las tendencias del sector y el mercado espa\u00f1ol, y por otro lo que se dec\u00eda de la marca en los medios de comunicaci\u00f3n tradicionales, digitales y las redes sociales. Tambi\u00e9n necesitaba evaluar el impacto de las menciones en la reputaci\u00f3n de la marca.\n&nbsp;\n<\/p> <\/div>\n        <\/div>\n    <\/div><!-- .case_header -->\n<\/article>\n<\/div>\n\n\n\n<div id=\"imagen-block_6287a50ebf854\" class=\"imagen\">\n            <div class=\"image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1061\" height=\"600\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/Home_Caso_Financiero_Pict2-1061x600.png\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"Home_Caso_Financiero_Pict2\" title=\"Home_Caso_Financiero_Pict2\">\n        <\/div>\n        \n\n<\/div>\n\n\n<div id=\"info2-block_6287a538bf855\" class=\"info2\">\n    <article>\n        <div class=\"case_body section\">\n            <div class=\"container\">\n                <h2 class=\"case_subtitle\">Escucha, an\u00e1lisis y evaluaci\u00f3n.\n<\/h2>\n                <div class=\"case_text  case_cols\">\n                    <div>\n                        <p><p>Decidimos establecer una metodolog\u00eda de an\u00e1lisis global de la informaci\u00f3n que nos permitiera entender la repercusi\u00f3n de los medios de comunicaci\u00f3n, de las redes sociales y su contribuci\u00f3n a la reputaci\u00f3n del banco, siempre con una perspectiva global y transversal en el tiempo. Nuestro equipo de Media Intelligence elabor\u00f3 un sistema de escucha, an\u00e1lisis y evaluaci\u00f3n de la comunicaci\u00f3n y su impacto en la reputaci\u00f3n de la marca ad hoc para la entidad. Aplicamos m\u00e9tricas transversales para todos los canales y medios, incluyendo los tradicionales, los digitales, y las redes sociales.<\/p>\n<\/p>\n                    <\/div>\n                    <div>\n                        <p><p>Todos los datos que obtuvimos nos permitieron comparar, mediante criterios simples, homog\u00e9neos y transversales los diferentes canales, medios, dimensiones y atributos para entender el impacto en la reputaci\u00f3n. Conseguimos datos fiables sobre la reputaci\u00f3n de la marca del banco y su posicionamiento seg\u00fan los atributos que quer\u00edan resaltar. Con esta informaci\u00f3n pudieron adaptar su estrategia de comunicaci\u00f3n y el dise\u00f1o de los mensajes.<\/p>\n<\/p>\n                    <\/div>\n\n\n\n                <\/div>\n            <\/div>\n        <\/div><!-- .case_body -->\n    <\/article>\n\n<\/div>\n\n\n<div id=\"cita-block_6287a565bf856\" class=\"cita\">\n        <article>\n            <div class=\"claim section \">\n                <div class=\"container\">\n                    <h3><strong>Una medici\u00f3n de la comunicaci\u00f3n transversal en los medios y canales sociales ayuda a impulsar un desarrollo de la reputaci\u00f3n de las compa\u00f1\u00edas, en todas sus dimensiones.\n<\/strong><\/h3>\n                <\/div>\n            <\/div>\n        <\/article>\n<\/div>\n\n\n\n<div id=\"cifras-block_6287a579bf857\" class=\"cifras\">\n    <article>\n        <div class=\"totals \" id=\"totals\">\n            <ul class=\"container\">\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"18\">0<\/span>\n                                                    .                            <span class=\"js-counter\" data-value=\"4\">0<\/span>\n                                                M                    <\/strong>\n                    <p>impactos<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"182\">0<\/span>\n                                                K                    <\/strong>\n                    <p>interacciones<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"0\">0<\/span>\n                                                    .                            <span class=\"js-counter\" data-value=\"98\">0<\/span>\n                                                %                    <\/strong>\n                    <p>engagement<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                                                <span class=\"js-counter\" data-value=\"13\">0<\/span>\n                                                    .                            <span class=\"js-counter\" data-value=\"2\">0<\/span>\n                                                M                    <\/strong>\n                    <p>reach<\/p>\n                <\/li>\n                        <\/ul>\n        <\/div>\n    <\/article>\n<\/div>\n\n\n    <div id=\"exitoRelacionados-block_6287a6dca223f\" class=\"exitoRelacionados\">\n        <section class=\"related active\">\n            <div class=\"container\">\n                <span class=\"related_title\">Casos de \u00e9xito relacionados\n<\/span>\n                <div class=\"swiper-related\">\n                    <div 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