{"id":18235,"date":"2025-04-03T17:08:03","date_gmt":"2025-04-03T15:08:03","guid":{"rendered":"https:\/\/letsrebold.com\/?post_type=case_study&#038;p=18235"},"modified":"2025-04-11T12:38:51","modified_gmt":"2025-04-11T10:38:51","slug":"como-uoc-supero-sus-objetivos-de-matricula-reduciendo-costes-con-campanas-integradas","status":"publish","type":"case_study","link":"https:\/\/letsrebold.com\/es\/case-study\/como-uoc-supero-sus-objetivos-de-matricula-reduciendo-costes-con-campanas-integradas\/","title":{"rendered":"C\u00f3mo UOC super\u00f3 sus objetivos de matr\u00edcula reduciendo costes con campa\u00f1as integradas"},"content":{"rendered":"\n\n<div id=\"aperturaTrabajoInsight-block_72f86059b531879f9f765c737882d3b0\" class=\"aperturaTrabajoInsight \">\n        <section class=\"hero hero-case animated active\">\n        <div class=\"container\">\n            <article>\n                <span class=\"hero_tag\">Case study                <p style=\"font-size: 2.2rem;line-height: 3.9rem;letter-spacing: -.05rem;font-family: 'Roboto';font-weight: 300;\">\n                        UOC                    <\/p>\n                <\/span>\n                <!--<span class=\"hero_brand\"><\/span>-->\n                <h1 class=\"hero_title\"><p style=\"margin-top:5rem\">C\u00f3mo UOC super\u00f3 sus objetivos de matr\u00edcula reduciendo costes con campa\u00f1as integradas<\/p><\/h1>\n            <\/article>\n        <\/div>\n        <picture class=\"hero_image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1425\" height=\"713\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2025\/04\/UOC_Case.jpg\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"C\u00f3mo UOC super\u00f3 sus objetivos de matr\u00edcula reduciendo costes con campa\u00f1as integradas\" title=\"C\u00f3mo UOC super\u00f3 sus objetivos de matr\u00edcula reduciendo costes con campa\u00f1as integradas\">\n        <\/picture>\n    <\/section><!-- .hero -->\n\n\n<\/div>\n<style type=\"text\/css\">\n    .backendStyle{\n        background-color: #f0f0f1;\n        padding: 20px 40px;\n        border: #adb2ad solid 1px;\n    }\n<\/style>\n\n\n\n<div id=\"infoTipoPost-block_8a822abffe39407e07c8fdeb8dc0d9f9\" class=\"infoTipoPost\">\n<article>\n    <div class=\"case_header bg-gradient-v2 section\">\n        <div class=\"container\">\n            <div class=\"case_meta\">\n                <span class=\"case_tag\">Rebold Marketing<\/span>\n                <span class=\"case_date\"><\/span>\n                <h2 class=\"case_title\">Reducir el coste por lead\n<\/h2>\n                <div class=\"case_share\">\n                    <a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=\u00c9chale un vistazo a esta p\u00e1gina: &amp;url=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fcomo-uoc-supero-sus-objetivos-de-matricula-reduciendo-costes-con-campanas-integradas%2F\" class=\"ico-twitter-blue ico-small\" data-show-count=\"false\">Tweet<\/a>\n                    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fcomo-uoc-supero-sus-objetivos-de-matricula-reduciendo-costes-con-campanas-integradas%2F\"><span class=\"ico-facebook-blue ico-small\">Publicar<\/span><\/a>\n                    <a href=\"#\" id=\"copy-url\"><span class=\"ico-links-blue ico-small\">Link<\/span><\/a>\n                    <div id=\"copy-url-text\" class=\"case_date d-none\" style=\"margin-top: 1rem\"><p>\u00a1Url copiada!<\/p><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"case_text\">\n                <p>UOC (Universidad Oberta de Catalunya) es una universidad online en Barcelona que fue fundada en 1995, siendo pionera en educaci\u00f3n a distancia.<br \/>\nEn 2023, se convoca a un concurso p\u00fablico y Rebold se adjudica los canales de Leads e e-mailing para ayudar con el crecimoento de la UOC.\nEl reto era aumentar el tr\u00e1fico web de la UOC y la cantidad de leads vs a\u00f1o anterior para ayudar a crecer el n\u00famero de matr\u00edculas . Todo esto aplicando una reducci\u00f3n de costes con resultados eficientes con un impacto cualitativo.\n<\/p> <\/div>\n        <\/div>\n    <\/div><!-- .case_header -->\n<\/article>\n<\/div>\n\n\n\n<div id=\"imagen-block_b67e886983cccdc01b0c1fb3877e6b9b\" class=\"imagen\">\n            <div class=\"image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1061\" height=\"300\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2025\/04\/UOC_Case_img2-1061x300.jpg\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"UOC_Case_img2\" title=\"UOC_Case_img2\">\n        <\/div>\n        \n\n<\/div>\n\n\n<div id=\"info2-block_301afd27ede02bc1c74335fef34c3c11\" class=\"info2\">\n    <article>\n        <div class=\"case_body section\">\n            <div class=\"container\">\n                <h2 class=\"case_subtitle\">Un balance entre branding y performance\n<\/h2>\n                <div class=\"case_text  case_cols\">\n                    <div>\n                        <p><p>Como insight principal de este caso, nos enfocamos en entender las audiencias de mayor propensi\u00f3n para las diefrentes categorias con ayuda de ISPD Engage.<\/p>\n<p>Posteriormente, planteamos 2 tipos de campa\u00f1as: branding y performance.<\/p>\n<p>Activamos las campa\u00f1as de Branding mediante el uso de TV conectada, aumentando la relevancia de las l\u00edneas de producto m\u00e1s rentables de la UOC. Se trabaj\u00f3 con datos de Amazon a trav\u00e9s de Amazon Prime, DSP Amazon y Twitch para fortalecer el Awareness y se aprovecharon los resultados para nutrir las campa\u00f1as de Performance.<\/p>\n<p>&nbsp;<\/p>\n<\/p>\n                    <\/div>\n                    <div>\n                        <p><p>En las campa\u00f1as de Performance se hizo especial foco en el uso DSPs con test A\/B en creatividades seg\u00fan programas para la generaci\u00f3n de sesiones. Con ayuda de ISPD Cockpit, realizamos una medici\u00f3n minuciosa a trav\u00e9s de nuestras fuentes unidas al CDP de UOC y poder indentificar la atribuci\u00f3n por canal cruzando con datos demogr\u00e1ficos, DSPs y Creatividades.<br \/>\nPor otro lado, para capitalizar el tr\u00e1fico obtenido, se lanzaron campa\u00f1as de captaci\u00f3n optimizadas con una estrategia DCO para lograr un aumento en el n\u00famero de matr\u00edculas vendidas.<\/p>\n<p>&nbsp;<\/p>\n<\/p>\n                    <\/div>\n\n\n\n                <\/div>\n            <\/div>\n        <\/div><!-- .case_body -->\n    <\/article>\n\n<\/div>\n\n\n<div id=\"cita-block_33c8c2730b7ee0748810f4593739a664\" class=\"cita\">\n        <article>\n            <div class=\"claim section \">\n                <div class=\"container\">\n                    <h3><strong>Los resultados fueron sobresalientes, logrando superar el objetivo en matr\u00edculas conseguidas y una disminuci\u00f3n del coste.\n<\/strong><\/h3>\n                <\/div>\n            <\/div>\n        <\/article>\n<\/div>\n\n\n\n<div id=\"cifras-block_17bf9ab0300e1a752f0bf5f0a908841e\" class=\"cifras\">\n    <article>\n        <div class=\"totals \" id=\"totals\">\n            <ul class=\"container\">\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"17\">0<\/span>\n                                                %                    <\/strong>\n                    <p>Matr\u00edculas<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        &#8211;                        <span class=\"js-counter\" data-value=\"25\">0<\/span>\n                                                %                    <\/strong>\n                    <p>Costes<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"118\">0<\/span>\n                                                %                    <\/strong>\n                    <p>Sesiones<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"30\">0<\/span>\n                                                %                    <\/strong>\n                    <p>Clics<\/p>\n                <\/li>\n                        <\/ul>\n        <\/div>\n    <\/article>\n<\/div>\n\n\n    <div id=\"exitoRelacionados-block_5407d8d4b85bbc964a824f75fe9d2d81\" class=\"exitoRelacionados\">\n        <section class=\"related active\">\n            <div class=\"container\">\n                <span class=\"related_title\">Casos de \u00e9xito relacionados\n<\/span>\n                <div class=\"swiper-related\">\n                    <div class=\"swiper\">\n                        <div 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