{"id":18248,"date":"2025-04-04T11:47:45","date_gmt":"2025-04-04T09:47:45","guid":{"rendered":"https:\/\/letsrebold.com\/?post_type=case_study&#038;p=18248"},"modified":"2025-04-11T12:36:26","modified_gmt":"2025-04-11T10:36:26","slug":"beer-jam-la-apuesta-gamificada-de-san-miguel-para-hablar-el-idioma-de-la-gen-z-2","status":"publish","type":"case_study","link":"https:\/\/letsrebold.com\/es\/case-study\/beer-jam-la-apuesta-gamificada-de-san-miguel-para-hablar-el-idioma-de-la-gen-z-2\/","title":{"rendered":"Beer Jam: la apuesta gamificada de San Miguel para hablar el idioma de la Gen Z"},"content":{"rendered":"\n\n<div id=\"aperturaTrabajoInsight-block_8573fdcb15300757d079660ba662d341\" class=\"aperturaTrabajoInsight \">\n        <section class=\"hero hero-case animated active\">\n        <div class=\"container\">\n            <article>\n                <span class=\"hero_tag\">Case study                <p style=\"font-size: 2.2rem;line-height: 3.9rem;letter-spacing: -.05rem;font-family: 'Roboto';font-weight: 300;\">\n                        San Miguel                    <\/p>\n                <\/span>\n                <!--<span class=\"hero_brand\"><\/span>-->\n                <h1 class=\"hero_title\"><p style=\"margin-top:5rem\">Beer Jam: la apuesta gamificada de San Miguel para hablar el idioma de la Gen Z<\/p><\/h1>\n            <\/article>\n        <\/div>\n        <picture class=\"hero_image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1425\" height=\"713\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2025\/04\/BeerJam_Case.jpg\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"Beer Jam: la apuesta gamificada de San Miguel para hablar el idioma de la Gen Z\" title=\"Beer Jam: la apuesta gamificada de San Miguel para hablar el idioma de la Gen Z\">\n        <\/picture>\n    <\/section><!-- .hero -->\n\n\n<\/div>\n<style type=\"text\/css\">\n    .backendStyle{\n        background-color: #f0f0f1;\n        padding: 20px 40px;\n        border: #adb2ad solid 1px;\n    }\n<\/style>\n\n\n\n<div id=\"infoTipoPost-block_94cab8e51473790a50c32e11fd856b7d\" class=\"infoTipoPost\">\n<article>\n    <div class=\"case_header bg-gradient-v2 section\">\n        <div class=\"container\">\n            <div class=\"case_meta\">\n                <span class=\"case_tag\">Rebold Marketing<\/span>\n                <span class=\"case_date\"><\/span>\n                <h2 class=\"case_title\">Conectando con la Gen Z a trav\u00e9s del gaming\n<\/h2>\n                <div class=\"case_share\">\n                    <a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=\u00c9chale un vistazo a esta p\u00e1gina: &amp;url=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fbeer-jam-la-apuesta-gamificada-de-san-miguel-para-hablar-el-idioma-de-la-gen-z-2%2F\" class=\"ico-twitter-blue ico-small\" data-show-count=\"false\">Tweet<\/a>\n                    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fbeer-jam-la-apuesta-gamificada-de-san-miguel-para-hablar-el-idioma-de-la-gen-z-2%2F\"><span class=\"ico-facebook-blue ico-small\">Publicar<\/span><\/a>\n                    <a href=\"#\" id=\"copy-url\"><span class=\"ico-links-blue ico-small\">Link<\/span><\/a>\n                    <div id=\"copy-url-text\" class=\"case_date d-none\" style=\"margin-top: 1rem\"><p>\u00a1Url copiada!<\/p><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"case_text\">\n                <p>La marca San Miguel, una de las marcas de cerveza m\u00e1s importantes de Espa\u00f1a, se encontraba ante la necesidad de conectar con las generaciones jovenes; una generaci\u00f3n que ya no responde a los est\u00edmulos cl\u00e1sicos del marketing.\nEl reto era encontrar una formato y canal innovador para conectar con una audiencia m\u00e1s joven, que actualmente ya no responde a los enfoques tradicionales de marketing que se llevaban haciendo en a\u00f1os anteriores.\n<\/p> <\/div>\n        <\/div>\n    <\/div><!-- .case_header -->\n<\/article>\n<\/div>\n\n\n\n<div id=\"imagen-block_4749b403089c02d38aff530aca49eaef\" class=\"imagen\">\n            <div class=\"image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1061\" height=\"300\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2025\/04\/BeerJam_Case_img2-1061x300.jpg\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"BeerJam_Case_img2\" title=\"BeerJam_Case_img2\">\n        <\/div>\n        \n\n<\/div>\n\n\n<div id=\"info2-block_8d3ac00127fd6a12e8bd35cdf01e14b0\" class=\"info2\">\n    <article>\n        <div class=\"case_body section\">\n            <div class=\"container\">\n                <h2 class=\"case_subtitle\">Beer Jam: un evento innovador\n<\/h2>\n                <div class=\"case_text  case_cols\">\n                    <div>\n                        <p><p>De esta forma, en 2020, se realiza por primera ocasi\u00f3n la Beer Jam; un evento en el que San Miguel se acerc\u00f3 a una audiencia joven como los desarrolladores de videojuegos.<\/p>\n<p>En 2023, se celebr\u00f3 la 3ra edici\u00f3n de Beer Jam. La marca junt\u00f3 a 11 equipos de desarrolladores de videojuegos con el reto de crear un videojuego en menos de 72 horas que tuviera a Diego Gallegos, chef Michelin, como protagonista.<\/p>\n<p>&nbsp;<\/p>\n<\/p>\n                    <\/div>\n                    <div>\n                        <p><p>El juego ganador se lanz\u00f3 en plataformas m\u00f3viles y se ret\u00f3 al publico en RR.SS. a jugarlo y probar su m\u00e1ximo puntuaci\u00f3n vs otros jugadores.<\/p>\n<p>&nbsp;<\/p>\n<\/p>\n                    <\/div>\n\n\n\n                <\/div>\n            <\/div>\n        <\/div><!-- .case_body -->\n    <\/article>\n\n<\/div>\n\n\n<div id=\"cita-block_774f780d85b13d9fa200f77f93fb3dce\" class=\"cita\">\n        <article>\n            <div class=\"claim section \">\n                <div class=\"container\">\n                    <h3><strong>Los resultados le dieron a\u00a0 San Miguel una subida en su reconocimento de marca con los jovenes.\n&nbsp;\n<\/strong><\/h3>\n                <\/div>\n            <\/div>\n        <\/article>\n<\/div>\n\n\n\n<div id=\"cifras-block_3cde25e735264f69f3b0a6c999f82ea2\" class=\"cifras\">\n    <article>\n        <div class=\"totals \" id=\"totals\">\n            <ul class=\"container\">\n                            <li>\n                    <strong>\n                                                <span class=\"js-counter\" data-value=\"21\">0<\/span>\n                                                 M                    <\/strong>\n                    <p>Impresiones<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                                                <span class=\"js-counter\" data-value=\"179\">0<\/span>\n                                                 K                    <\/strong>\n                    <p>Interacciones<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                                                <span 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