{"id":77,"date":"2022-05-19T15:02:47","date_gmt":"2022-05-19T13:02:47","guid":{"rendered":"https:\/\/letsrebold.com\/?post_type=casos_de_exito&#038;p=77"},"modified":"2022-10-05T10:52:08","modified_gmt":"2022-10-05T08:52:08","slug":"creative-content-para-esports-posicionamiento-de-marca-en-el-sector","status":"publish","type":"case_study","link":"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/","title":{"rendered":"Creative Content: posicionamiento de marca en el sector."},"content":{"rendered":"\n\n<div id=\"aperturaTrabajoInsight-block_f21a83a725d5f1b46aba774937dade26\" class=\"aperturaTrabajoInsight \">\n        <section class=\"hero hero-case animated active\">\n        <div class=\"container\">\n            <article>\n                <span class=\"hero_tag\">Case study                <p style=\"font-size: 2.2rem;line-height: 3.9rem;letter-spacing: -.05rem;font-family: 'Roboto';font-weight: 300;\">\n                        Cervezas San Miguel                    <\/p>\n                <\/span>\n                <!--<span class=\"hero_brand\"><\/span>-->\n                <h1 class=\"hero_title\"><p style=\"margin-top:5rem\">Creative Content: posicionamiento de marca en el sector.<\/p><\/h1>\n            <\/article>\n        <\/div>\n        <picture class=\"hero_image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1440\" height=\"874\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/05\/rebold-home-sanmiguel-02.jpg\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"Creative Content: posicionamiento de marca en el sector.\" title=\"Creative Content: posicionamiento de marca en el sector.\">\n        <\/picture>\n    <\/section><!-- .hero -->\n\n\n<\/div>\n<style type=\"text\/css\">\n    .backendStyle{\n        background-color: #f0f0f1;\n        padding: 20px 40px;\n        border: #adb2ad solid 1px;\n    }\n<\/style>\n\n\n\n<div id=\"infoTipoPost-block_30484627989f1380eae8579f515626b3\" class=\"infoTipoPost\">\n<article>\n    <div class=\"case_header bg-gradient-v2 section\">\n        <div class=\"container\">\n            <div class=\"case_meta\">\n                <span class=\"case_tag\">Rebold Shakers<\/span>\n                <span class=\"case_date\"><\/span>\n                <h2 class=\"case_title\">La marca m\u00e1s gamer.\n<\/h2>\n                <div class=\"case_share\">\n                    <a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=\u00c9chale un vistazo a esta p\u00e1gina: &amp;url=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fcreative-content-para-esports-posicionamiento-de-marca-en-el-sector%2F\" class=\"ico-twitter-blue ico-small\" data-show-count=\"false\">Tweet<\/a>\n                    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fcreative-content-para-esports-posicionamiento-de-marca-en-el-sector%2F\"><span class=\"ico-facebook-blue ico-small\">Publicar<\/span><\/a>\n                    <a href=\"#\" id=\"copy-url\"><span class=\"ico-links-blue ico-small\">Link<\/span><\/a>\n                    <div id=\"copy-url-text\" class=\"case_date d-none\" style=\"margin-top: 1rem\"><p>\u00a1Url copiada!<\/p><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"case_text\">\n                <p>Cervezas San Miguel lleva a\u00f1os apoyando el sector de los esports, haciendo que crezca y aportando valor a los gamers inquietos. Pero no hab\u00eda tomado el protagonismo en el territorio gamer. Esto era una gran oportunidad para San Miguel para aumentar su relevancia frente a esta audiencia joven emergente.\nJunto con San Miguel, enfocamos el reto en crear un espacio interactivo y disruptivo para conectar con los gamers influencers y sus p\u00fablicos en nuevos contextos, y as\u00ed dar a conocer la apuesta de la marca por el sector de forma masiva.\n<\/p> <\/div>\n        <\/div>\n    <\/div><!-- .case_header -->\n<\/article>\n<\/div>\n\n\n\n<div id=\"imagen-block_8dccf4c0f0dae2a648e62511a6358919\" class=\"imagen\">\n            <div class=\"image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"989\" height=\"600\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/05\/rebold-shakers-sanmiguel-10-989x600.jpg\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"rebold-shakers-sanmiguel-10\" title=\"rebold-shakers-sanmiguel-10\">\n        <\/div>\n        \n\n<\/div>\n\n\n<div id=\"info2-block_0cd97d92b8bfec0bbe49fa3bbce529db\" class=\"info2\">\n    <article>\n        <div class=\"case_body section\">\n            <div class=\"container\">\n                <h2 class=\"case_subtitle\">Movimiento #IgniteYourGame.\n<\/h2>\n                <div class=\"case_text  case_cols\">\n                    <div>\n                        <p><p>#IgniteYourGame es un manifiesto, una declaraci\u00f3n de intenciones sobre el papel de San Miguel en el territorio. Partimos de una pieza audiovisual liderada por Alec Mol\u00f3n (productor del YouTube Rewind hispano) con figuras relevantes como los creadores de Team Heretics. Para el lanzamiento, y como una de las principales voces, apostamos por Ana Marrero, jugadora y streamer en Twitch . A partir de aqu\u00ed desplegamos un mix de canales: redes sociales, Twitch, YouTube, newsletters, prensa y acciones offline para conseguir el mejor posicionamiento .<\/p>\n<p>&nbsp;<\/p>\n<\/p>\n                    <\/div>\n                    <div>\n                        <p><p>Superamos los objetivos marcados para campa\u00f1as en m\u00e1s de un 10%. La inmensa mayor\u00eda de los comentarios y valoraciones resultaron positivas, e #IgniteYourGame se volvi\u00f3 viral. Conseguimos una percepci\u00f3n positiva y no intrusiva de la marca junto con una amplificaci\u00f3n del mensaje de la compa\u00f1\u00eda.<br \/>\nA partir de ese momento, #IgniteYourGame acompa\u00f1a todas las activaciones de <a href=\"https:\/\/www.sanmiguel.com\/es\/\">Cervezas San Miguel<\/a> en el mundo gamer.<\/p>\n<\/p>\n                    <\/div>\n\n\n\n                <\/div>\n            <\/div>\n        <\/div><!-- .case_body -->\n    <\/article>\n\n<\/div>\n\n\n<div id=\"cita-block_7ed727ae35233c711fa7eda95ba5ba65\" class=\"cita\">\n        <article>\n            <div class=\"claim section \">\n                <div class=\"container\">\n                    <h3><strong>El channel mix ya es el c\u00f3digo nativo para la audiencia joven. All\u00ed triunfa el entretenimiento hecho en su lenguaje.\n<\/strong><\/h3>\n                <\/div>\n            <\/div>\n        <\/article>\n<\/div>\n\n\n\n<div id=\"cifras-block_24c8857a18606e2d4d9f1d27d0a1623d\" class=\"cifras\">\n    <article>\n        <div class=\"totals \" id=\"totals\">\n            <ul class=\"container\">\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"18\">0<\/span>\n                                                    .                            <span class=\"js-counter\" data-value=\"4\">0<\/span>\n                                                M                    <\/strong>\n                    <p>impactos<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"182\">0<\/span>\n                                                K                    <\/strong>\n                    <p>interacciones<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"0\">0<\/span>\n                                                    .                            <span class=\"js-counter\" data-value=\"98\">0<\/span>\n                                                %                    <\/strong>\n                    <p>engagement<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                                                <span class=\"js-counter\" data-value=\"13\">0<\/span>\n                                                    .                            <span class=\"js-counter\" data-value=\"2\">0<\/span>\n                                                M                    <\/strong>\n                    <p>reach<\/p>\n                <\/li>\n                        <\/ul>\n        <\/div>\n    <\/article>\n<\/div>\n\n\n\n<div id=\"citaMedia-block_ee76b6ef4e65eda0458903a27b2a384b\" class=\"citaMedia\">\n    <article>\n        <section class=\"quote active\">\n            <div class=\"container\">\n                <blockquote>\n                    <p>\n                        <span class=\"quote_open\">\n                            <svg viewBox=\"0 0 33 28\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                                <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n                                    <g transform=\"translate(-40.000000, 0.000000)\">\n                                        <g transform=\"translate(40.553100, 0.000000)\">\n                                            <path d=\"M13.714,0 C13.714,3.48852539 13.714,24.3364258 13.714,27.427 C7.93737852,27.427 0,23.2539062 0,13.7135 C0,3.51806641 8.76135313,0 13.714,0 Z\" fill=\"#5AC3BA\"><\/path>\n                                            <path d=\"M31.714,0 C31.714,3.48852539 31.714,24.3364258 31.714,27.427 C25.9373785,27.427 18,23.2539062 18,13.7135 C18,3.51806641 26.7613531,0 31.714,0 Z\" fill=\"#5AC3BA\"><\/path>\n                                        <\/g>\n                                    <\/g>\n                                <\/g>\n                            <\/svg>\n                        <\/span>\n                        La comunidad gamer de @SanMiguel se renueva y lo celebran con este viadeazo de @alecmolon. Es un placer tenerlos como acompa\u00f1antes en Heretics.\n                        <span class=\"quote_close\">\n                            <svg viewBox=\"0 0 33 28\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                                <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n                                    <g transform=\"translate(-40.000000, 0.000000)\">\n                                        <g transform=\"translate(56.410100, 13.713500) rotate(180.000000) translate(-56.410100, -13.713500) translate(40.553100, 0.000000)\">\n                                            <path d=\"M13.714,0 C13.714,3.48852539 13.714,24.3364258 13.714,27.427 C7.93737852,27.427 0,23.2539062 0,13.7135 C0,3.51806641 8.76135313,0 13.714,0 Z\" fill=\"#5AC3BA\"><\/path>\n                                            <path d=\"M31.714,0 C31.714,3.48852539 31.714,24.3364258 31.714,27.427 C25.9373785,27.427 18,23.2539062 18,13.7135 C18,3.51806641 26.7613531,0 31.714,0 Z\" fill=\"#5AC3BA\"><\/path>\n                                        <\/g>\n                                    <\/g>\n                                <\/g>\n                            <\/svg>\n                        <\/span>\n                    <\/p>\n\n                    <cite>@TheGrefg, Youtuber &#038; streamer\n<\/cite>\n                <\/blockquote>\n                <div class=\"quote_media\">\n                                            <div class=\"iframe\">\n                            <iframe loading=\"lazy\" title=\"Cervezas San Miguel | Esto es #IgniteYourGame\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lGzLfZGBCZg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>                        <\/div>\n                        \n                <\/div>\n            <\/div>\n        <\/section><!-- .quote -->\n    <\/article>\n\n\n<\/div>\n\n\n    <div id=\"exitoRelacionados-block_c02dfb2a3617d9a3b58cdf377293a29d\" class=\"exitoRelacionados\">\n        <section class=\"related active\">\n            <div class=\"container\">\n                <span class=\"related_title\">Casos de \u00e9xito relacionados\n<\/span>\n                <div class=\"swiper-related\">\n                    <div class=\"swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                    <\/div>\n                    <\/div>\n                    <a class=\"swiper-button-prev\" href=\"#\"><span class=\"ico-left\">Anterior<\/span><\/a>\n                    <a class=\"swiper-button-next\" href=\"#\"><span class=\"ico-right\">Siguiente<\/span><\/a>\n                <\/div>\n            <\/div>\n        <\/section><!-- .related -->\n    <\/div>\n\n\n\n\n<div id=\"contacto-block_7be69c394d9be44299da1e55b91ab711\" class=\"contacto\">\n    <section class=\"hero hero-contact bg-gradient active\">\n        <div class=\"container\">\n            <article>\n                                    <span class=\"hero_tag\">Una pregunta\u2026\n<\/span>\n                                <h3 class=\"hero_title\"><p style=\"margin-top:5rem\">\u00bfHas pensado lo que tu marca <strong>podr\u00eda conseguir<\/strong> ma\u00f1ana?\n<\/p><\/h3>\n                                <a class=\"hero_link_v2\" href=\"https:\/\/letsrebold.com\/es\/contacto\/\" alt=\"\u00a1Cu\u00e9ntanos!\" title=\"\u00a1Cu\u00e9ntanos!\">\n                    <span>\u00a1Cu\u00e9ntanos!<\/span>\n                    <img decoding=\"async\" src=\"https:\/\/letsrebold.com\/wp-content\/themes\/rebold\/images\/btn-contact.svg\" alt=\"Flecha\" class=\"hero_arrow\">\n                <\/a>\n\n            <\/article>\n        <\/div>\n    <\/section><!-- .hero -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El channel mix ya es el c\u00f3digo nativo para la audiencia joven. Con ellos triunfa el entretenimiento hecho en su lenguaje. <\/p>\n","protected":false},"author":21,"featured_media":11579,"template":"","servicios_tax":[56,33],"tematicas_tax":[],"class_list":["post-77","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","servicios_tax-esports","servicios_tax-rebold-shakers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Content: posicionamiento de marca en el sector. | Rebold<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Content: posicionamiento de marca en el sector. | Rebold\" \/>\n<meta property=\"og:description\" content=\"El channel mix ya es el c\u00f3digo nativo para la audiencia joven. Con ellos triunfa el entretenimiento hecho en su lenguaje.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"Rebold\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-05T08:52:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/05\/rebold-home-sanmiguel-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"874\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/\",\"url\":\"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/\",\"name\":\"Creative Content: posicionamiento de marca en el sector. | Rebold\",\"isPartOf\":{\"@id\":\"https:\/\/letsrebold.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/05\/rebold-home-sanmiguel-02.jpg\",\"datePublished\":\"2022-05-19T13:02:47+00:00\",\"dateModified\":\"2022-10-05T08:52:08+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/#primaryimage\",\"url\":\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/05\/rebold-home-sanmiguel-02.jpg\",\"contentUrl\":\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/05\/rebold-home-sanmiguel-02.jpg\",\"width\":1440,\"height\":874},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/letsrebold.com\/es\/#website\",\"url\":\"https:\/\/letsrebold.com\/es\/\",\"name\":\"Rebold\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/letsrebold.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creative Content: posicionamiento de marca en el sector. | Rebold","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/","og_locale":"es_ES","og_type":"article","og_title":"Creative Content: posicionamiento de marca en el sector. | Rebold","og_description":"El channel mix ya es el c\u00f3digo nativo para la audiencia joven. Con ellos triunfa el entretenimiento hecho en su lenguaje.","og_url":"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/","og_site_name":"Rebold","article_modified_time":"2022-10-05T08:52:08+00:00","og_image":[{"width":1440,"height":874,"url":"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/05\/rebold-home-sanmiguel-02.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/","url":"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/","name":"Creative Content: posicionamiento de marca en el sector. | Rebold","isPartOf":{"@id":"https:\/\/letsrebold.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/#primaryimage"},"image":{"@id":"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/#primaryimage"},"thumbnailUrl":"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/05\/rebold-home-sanmiguel-02.jpg","datePublished":"2022-05-19T13:02:47+00:00","dateModified":"2022-10-05T08:52:08+00:00","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/letsrebold.com\/es\/case-study\/creative-content-para-esports-posicionamiento-de-marca-en-el-sector\/#primaryimage","url":"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/05\/rebold-home-sanmiguel-02.jpg","contentUrl":"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/05\/rebold-home-sanmiguel-02.jpg","width":1440,"height":874},{"@type":"WebSite","@id":"https:\/\/letsrebold.com\/es\/#website","url":"https:\/\/letsrebold.com\/es\/","name":"Rebold","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/letsrebold.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/letsrebold.com\/es\/wp-json\/wp\/v2\/case_study\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letsrebold.com\/es\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/letsrebold.com\/es\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/letsrebold.com\/es\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":119,"href":"https:\/\/letsrebold.com\/es\/wp-json\/wp\/v2\/case_study\/77\/revisions"}],"predecessor-version":[{"id":15425,"href":"https:\/\/letsrebold.com\/es\/wp-json\/wp\/v2\/case_study\/77\/revisions\/15425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letsrebold.com\/es\/wp-json\/wp\/v2\/media\/11579"}],"wp:attachment":[{"href":"https:\/\/letsrebold.com\/es\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"servicios_tax","embeddable":true,"href":"https:\/\/letsrebold.com\/es\/wp-json\/wp\/v2\/servicios_tax?post=77"},{"taxonomy":"tematicas_tax","embeddable":true,"href":"https:\/\/letsrebold.com\/es\/wp-json\/wp\/v2\/tematicas_tax?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}