{"id":988,"date":"2022-06-09T12:17:27","date_gmt":"2022-06-09T10:17:27","guid":{"rendered":"https:\/\/letsrebold.com\/?post_type=case_study&#038;p=988"},"modified":"2022-10-18T13:40:35","modified_gmt":"2022-10-18T11:40:35","slug":"brand-awareness-con-impacto-activacion-en-nuevos-canales","status":"publish","type":"case_study","link":"https:\/\/letsrebold.com\/es\/case-study\/brand-awareness-con-impacto-activacion-en-nuevos-canales\/","title":{"rendered":"Impact Brand Awareness: activaci\u00f3n nuevos canales."},"content":{"rendered":"\n\n<div id=\"aperturaTrabajoInsight-block_76087ab6ed9bd111a023e151ac70c38c\" class=\"aperturaTrabajoInsight \">\n        <section class=\"hero hero-case animated active\">\n        <div class=\"container\">\n            <article>\n                <span class=\"hero_tag\">Case study                <p style=\"font-size: 2.2rem;line-height: 3.9rem;letter-spacing: -.05rem;font-family: 'Roboto';font-weight: 300;\">\n                        Humanitas                    <\/p>\n                <\/span>\n                <!--<span class=\"hero_brand\"><\/span>-->\n                <h1 class=\"hero_title\"><p style=\"margin-top:5rem\">Impact Brand Awareness: activaci\u00f3n nuevos canales.<\/p><\/h1>\n            <\/article>\n        <\/div>\n        <picture class=\"hero_image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1440\" height=\"814\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/Caso-de-uso_Humanitas.png\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"Impact Brand Awareness: activaci\u00f3n nuevos canales.\" title=\"Impact Brand Awareness: activaci\u00f3n nuevos canales.\">\n        <\/picture>\n    <\/section><!-- .hero -->\n\n\n<\/div>\n<style type=\"text\/css\">\n    .backendStyle{\n        background-color: #f0f0f1;\n        padding: 20px 40px;\n        border: #adb2ad solid 1px;\n    }\n<\/style>\n\n\n\n<div id=\"infoTipoPost-block_24bbc9e0dc6e687576924bf1a6286a60\" class=\"infoTipoPost\">\n<article>\n    <div class=\"case_header bg-gradient-v2 section\">\n        <div class=\"container\">\n            <div class=\"case_meta\">\n                <span class=\"case_tag\">Rebold Marketing<\/span>\n                <span class=\"case_date\"><\/span>\n                <h2 class=\"case_title\">Una ONG Influencer.\n<\/h2>\n                <div class=\"case_share\">\n                    <a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=\u00c9chale un vistazo a esta p\u00e1gina: &amp;url=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fbrand-awareness-con-impacto-activacion-en-nuevos-canales%2F\" class=\"ico-twitter-blue ico-small\" data-show-count=\"false\">Tweet<\/a>\n                    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fletsrebold.com%2Fes%2Fcase-study%2Fbrand-awareness-con-impacto-activacion-en-nuevos-canales%2F\"><span class=\"ico-facebook-blue ico-small\">Publicar<\/span><\/a>\n                    <a href=\"#\" id=\"copy-url\"><span class=\"ico-links-blue ico-small\">Link<\/span><\/a>\n                    <div id=\"copy-url-text\" class=\"case_date d-none\" style=\"margin-top: 1rem\"><p>\u00a1Url copiada!<\/p><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"case_text\">\n                <p>En 2020, solo el 60 % de los italianos don\u00f3 su 5&#215;1000 (que es una parte de los ingresos que los italianos eligen donar a una ONG). Adem\u00e1s, el n\u00famero de organizaciones a las que se puede donar aumenta a\u00f1o tras a\u00f1o.\nPor lo tanto, ten\u00edamos dos desaf\u00edos diferentes que superar: uno, mejorar la importancia de 5&#215;1000 entre la poblaci\u00f3n italiana; y dos, ayudar a Humanitas a convertirse en el top of mind durante el proceso de decisi\u00f3n y aumentar su notoriedad de marca.\nTambi\u00e9n necesitamos encontrar nuevas v\u00edas para conectar e interactuar con boomers, millennials y Gen Z , que todos hoy en d\u00eda est\u00e1n cada vez m\u00e1s abrumados por el ruido de la informaci\u00f3n.\n<\/p> <\/div>\n        <\/div>\n    <\/div><!-- .case_header -->\n<\/article>\n<\/div>\n\n\n\n<div id=\"imagen-block_b835e1e1d46f2eb82bb2c444c5765695\" class=\"imagen\">\n            <div class=\"image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1061\" height=\"600\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/06\/Caso-de-uso_Humanitas_Pict2-1061x600.png\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"Caso-de-uso_Humanitas_Pict2\" title=\"Caso-de-uso_Humanitas_Pict2\">\n        <\/div>\n        \n\n<\/div>\n\n\n<div id=\"info2-block_652aa56355c269f447bfc2f0c5521dda\" class=\"info2\">\n    <article>\n        <div class=\"case_body section\">\n            <div class=\"container\">\n                <h2 class=\"case_subtitle\">Campa\u00f1a \u00abComplete the res_ar_h\u00bb.\n<\/h2>\n                <div class=\"case_text  case_cols\">\n                    <div>\n                        <p><p>La estrategia se ha desarrollado en dos niveles sin\u00e9rgicos, con el fin de consolidar la conciencia sobre el tema 5&#215;1000 y, al mismo tiempo, hacer que la investigaci\u00f3n de Humanitas sea la prioridad en la fase de elecci\u00f3n de los usuarios.<br \/>\nDesde el principio apostamos por una comunicaci\u00f3n visual, directa e interactiva, relacionada con el contenido de la campa\u00f1a corporativa. Priorizando los entornos digitales, involucrando a los usuarios y enfatizando el papel y la importancia de la investigaci\u00f3n.<\/p>\n<p>Con un mix de Facebook, Instagram, Spotify, LinkedIn, pudimos llegar a nuevos grupos de usuarios y mejorar el conocimiento de la marca Humanitas, sobre todo en Spotify.<\/p>\n<\/p>\n                    <\/div>\n                    <div>\n                        <p><p>En un mes de vuelo, la campa\u00f1a multicanal tuvo excelentes resultados. Adem\u00e1s de superar los KPI establecidos en todos los canales, el proyecto ha generado un alto nivel de compromiso: las personas alcanzadas por la campa\u00f1a interactuaron con mucha participaci\u00f3n y entusiasmo.Para que tu marca luzca como l\u00edder de opini\u00f3n\u00a0 y crezca en nuevos nichos, dise\u00f1amos soluciones de creatividad estrat\u00e9gica conectadas con los insights de tus clientes. Integramos los contenidos en los planes globales de comunicaci\u00f3n y marketing multicanal para el m\u00e1ximo impacto.<\/p>\n<p>Ap\u00f3yate en nosotros y construye una relaci\u00f3n de valor con tu p\u00fablico.<\/p>\n<\/p>\n                    <\/div>\n\n\n\n                <\/div>\n            <\/div>\n        <\/div><!-- .case_body -->\n    <\/article>\n\n<\/div>\n\n\n<div id=\"cita-block_96bbe0ad2a74e3a41574331ae2dca2b5\" class=\"cita\">\n        <article>\n            <div class=\"claim section \">\n                <div class=\"container\">\n                    <h3><strong>A\u00f1adimos un componente playful y nost\u00e1lgico al contexto de las ONGs para maximizar el engagement y la conversi\u00f3n en nuevos territorios.\n<\/strong><\/h3>\n                <\/div>\n            <\/div>\n        <\/article>\n<\/div>\n\n\n\n<div id=\"cifras-block_222a118c250105f58f2957dde962b2d5\" class=\"cifras\">\n    <article>\n        <div class=\"totals \" id=\"totals\">\n            <ul class=\"container\">\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"3\">0<\/span>\n                                                M                    <\/strong>\n                    <p>impresionesRRSS<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"22\">0<\/span>\n                                                %                    <\/strong>\n                    <p>DEM Openrate<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"5\">0<\/span>\n                                                %                    <\/strong>\n                    <p>engagement en RRSS<\/p>\n                <\/li>\n                        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