{"id":11663,"date":"2022-10-06T17:00:35","date_gmt":"2022-10-06T15:00:35","guid":{"rendered":"https:\/\/letsrebold.com\/?post_type=case_study&#038;p=11663"},"modified":"2023-02-10T12:30:04","modified_gmt":"2023-02-10T11:30:04","slug":"younited-credit","status":"publish","type":"case_study","link":"https:\/\/letsrebold.com\/it\/case-study\/younited-credit\/","title":{"rendered":"Raccontare i prestiti online attraverso TikTok e Spotify."},"content":{"rendered":"\n\n<div id=\"aperturaTrabajoInsight-block_592b34bd2c0a62749fddd2e7b9b31378\" class=\"aperturaTrabajoInsight \">\n        <section class=\"hero hero-case animated active\">\n        <div class=\"container\">\n            <article>\n                <span class=\"hero_tag\">Case study                <p style=\"font-size: 2.2rem;line-height: 3.9rem;letter-spacing: -.05rem;font-family: 'Roboto';font-weight: 300;\">\n                        Younited Credit                    <\/p>\n                <\/span>\n                <!--<span class=\"hero_brand\"><\/span>-->\n                <h1 class=\"hero_title\"><p style=\"margin-top:5rem\">Raccontare i prestiti online attraverso TikTok e Spotify.<\/p><\/h1>\n            <\/article>\n        <\/div>\n        <picture class=\"hero_image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1440\" height=\"874\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/10\/younited-credit-case.jpg\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"Raccontare i prestiti online attraverso TikTok e Spotify.\" title=\"Raccontare i prestiti online attraverso TikTok e Spotify.\">\n        <\/picture>\n    <\/section><!-- .hero -->\n\n\n<\/div>\n<style type=\"text\/css\">\n    .backendStyle{\n        background-color: #f0f0f1;\n        padding: 20px 40px;\n        border: #adb2ad solid 1px;\n    }\n<\/style>\n\n\n\n<div id=\"infoTipoPost-block_b9071090ac1dedbfb38ec2878021c73a\" class=\"infoTipoPost\">\n<article>\n    <div class=\"case_header bg-gradient-v2 section\">\n        <div class=\"container\">\n            <div class=\"case_meta\">\n                <span class=\"case_tag\">Rebold Marketing<\/span>\n                <span class=\"case_date\"><\/span>\n                <h2 class=\"case_title\">TikTok e Spotify per il mondo dei prestiti online\n<\/h2>\n                <div class=\"case_share\">\n                    <a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Dai un'occhiata a questa pagina:&amp;url=https%3A%2F%2Fletsrebold.com%2Fit%2Fcase-study%2Fyounited-credit%2F\" class=\"ico-twitter-blue ico-small\" data-show-count=\"false\">Tweet<\/a>\n                    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fletsrebold.com%2Fit%2Fcase-study%2Fyounited-credit%2F\"><span class=\"ico-facebook-blue ico-small\">Publicar<\/span><\/a>\n                    <a href=\"#\" id=\"copy-url\"><span class=\"ico-links-blue ico-small\">Link<\/span><\/a>\n                    <div id=\"copy-url-text\" class=\"case_date d-none\" style=\"margin-top: 1rem\"><p>Link copiato<\/p><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"case_text\">\n                <p>Younited Credit \u00e8 una digital credit platform che si pone l&#8217;obiettivo di rivoluzionare il settore dei prestiti online rendendolo sicuro, accessibile e trasparente. Contraddistinti da un&#8217;identit\u00e0 digitale molto contemporanea e ingaggiante, comunicano con il loro pubblico in modo unico.\nLa nostra sfida? Aiutarli a trovare canali che potessero raccontare al meglio la loro proposition e connetterli con un pubblico interessato.\n<\/p> <\/div>\n        <\/div>\n    <\/div><!-- .case_header -->\n<\/article>\n<\/div>\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2022\/10\/younited-credit.mp4\"><\/video><\/figure>\n\n\n\n<div id=\"info2-block_a584aeb5dda035f76071ad7df61260ae\" class=\"info2\">\n    <article>\n        <div class=\"case_body section\">\n            <div class=\"container\">\n                <h2 class=\"case_subtitle\">Ingaggiare, coinvolgere e convertire.\n<\/h2>\n                <div class=\"case_text  case_cols\">\n                    <div>\n                        <p><p>Partendo dalla spiegazione di cosa sia un prestito, la narrazione si \u00e8 poi incentrata sulla realt\u00e0 di Younited Credit.<br \/>\nIn linea con la brand identity di Younited, \u00e8 stato utilizzato un linguaggio semplice e legato a scene della vita quotidiana, cos\u00ec da avvicinare il servizio alla target audience. <\/p>\n<p>La campagna, attraverso un approccio multichannel che ha coinvolto Spotify e TikTok, ha avuto in primis lo scopo di supportare l\u2019obiettivo di lead generation di Younited. Parallelamente alle campagne a conversion, attivit\u00e0 di paid awareness e consideration hanno incrementato il traffico e creato audience e lookalike altamente mirate e modulari per il retargeting. L&#8217;attivit\u00e0, in un solo mese di flight, ha superato gli obiettivi prefissati ottenendo ottimi risultati anche in termini di interazione da parte del pubblico.<\/p>\n<\/p>\n                    <\/div>\n                    <div>\n                        <p><p>Spotify ha superato 1 Milione di impression ottenendo un tasso di completamento del 98%.<\/p>\n<p>Su TikTok, fondamentale \u00e8 stata la collaborazione con Andrea Nuzzo, unfluencer apprezzato per i suoi contenuti educativi: aver trovato il match perfetto tra Younited Credit e i format utilizzati da Andrea ha infatti permesso di raggiungere un pubblico profondamente interessato al servizio e ottenere ottime performance.<\/p>\n<p>Un linguaggio semplice e diretto che rispecchia la brand identity di Younited ci ha portati a massimizzare il coinvolgimento e la redemption degli utenti.<\/p>\n<\/p>\n                    <\/div>\n\n\n\n                <\/div>\n            <\/div>\n        <\/div><!-- .case_body -->\n    <\/article>\n\n<\/div>\n\n\n<div id=\"cita-block_db48e28b7a46802688ec3ae0cd1f4e8a\" class=\"cita\">\n        <article>\n            <div class=\"claim section \">\n                <div class=\"container\">\n                    <h3><strong>Spotify e TikTok hanno risposto all&#8217;esigenza di comunicare in modo autentico e originale\n<\/strong><\/h3>\n                <\/div>\n            <\/div>\n        <\/article>\n<\/div>\n\n\n\n<div id=\"cifras-block_ccc0710b47ad0d656a3261fe83c9dc88\" class=\"cifras\">\n    <article>\n        <div class=\"totals \" id=\"totals\">\n            <ul class=\"container\">\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"962\">0<\/span>\n                                                K                    <\/strong>\n                    <p><span style=\"font-weight: 400;\">Utenti unici<\/span><\/p>\n                <\/li>\n                            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