{"id":14288,"date":"2023-04-19T11:42:12","date_gmt":"2023-04-19T09:42:12","guid":{"rendered":"https:\/\/letsrebold.com\/?post_type=case_study&#038;p=14288"},"modified":"2023-04-21T14:16:21","modified_gmt":"2023-04-21T12:16:21","slug":"il-digital-a-supporto-di-un-book-club","status":"publish","type":"case_study","link":"https:\/\/letsrebold.com\/it\/case-study\/il-digital-a-supporto-di-un-book-club\/","title":{"rendered":"Il digital a supporto di un book club"},"content":{"rendered":"\n\n<div id=\"aperturaTrabajoInsight-block_8e5c74d1a094f4e0c345f83dbbd2cc84\" class=\"aperturaTrabajoInsight \">\n        <section class=\"hero hero-case animated active\">\n        <div class=\"container\">\n            <article>\n                <span class=\"hero_tag\">Case study                <p style=\"font-size: 2.2rem;line-height: 3.9rem;letter-spacing: -.05rem;font-family: 'Roboto';font-weight: 300;\">\n                        Mondadori                    <\/p>\n                <\/span>\n                <!--<span class=\"hero_brand\"><\/span>-->\n                <h1 class=\"hero_title\"><p style=\"margin-top:5rem\">Il digital a supporto di un book club<\/p><\/h1>\n            <\/article>\n        <\/div>\n        <picture class=\"hero_image\">\n            <img decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1280\" src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2023\/04\/mondadori.jpg\" class=\"attachment-img-header size-img-header wp-post-image\" alt=\"Il digital a supporto di un book club\" title=\"Il digital a supporto di un book club\">\n        <\/picture>\n    <\/section><!-- .hero -->\n\n\n<\/div>\n<style type=\"text\/css\">\n    .backendStyle{\n        background-color: #f0f0f1;\n        padding: 20px 40px;\n        border: #adb2ad solid 1px;\n    }\n<\/style>\n\n\n\n<div id=\"infoTipoPost-block_d3c397ac7ff44221e7becab949375dd5\" class=\"infoTipoPost\">\n<article>\n    <div class=\"case_header bg-gradient-v2 section\">\n        <div class=\"container\">\n            <div class=\"case_meta\">\n                <span class=\"case_tag\">Rebold Marketing<\/span>\n                <span class=\"case_date\"><\/span>\n                <h2 class=\"case_title\">Le piattaforme social per raggiungere i book lovers\n<\/h2>\n                <div class=\"case_share\">\n                    <a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Dai un'occhiata a questa pagina:&amp;url=https%3A%2F%2Fletsrebold.com%2Fit%2Fcase-study%2Fil-digital-a-supporto-di-un-book-club%2F\" class=\"ico-twitter-blue ico-small\" data-show-count=\"false\">Tweet<\/a>\n                    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fletsrebold.com%2Fit%2Fcase-study%2Fil-digital-a-supporto-di-un-book-club%2F\"><span class=\"ico-facebook-blue ico-small\">Publicar<\/span><\/a>\n                    <a href=\"#\" id=\"copy-url\"><span class=\"ico-links-blue ico-small\">Link<\/span><\/a>\n                    <div id=\"copy-url-text\" class=\"case_date d-none\" style=\"margin-top: 1rem\"><p>Link copiato<\/p><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"case_text\">\n                <p>Club degli Editori, che fa parte di Mondadori Retail S.p.A, da oltre 60 anni offre la possibilit\u00e0 di iscriversi al loro club di lettura e ricevere mensilmente nuovi libri e romanzi. \nCon l&#8217;utilizzo dei social \u00e8 stato creato un nuovo canale per raggiungere nuovi potenziali iscritti e amanti della lettura.\n<\/p> <\/div>\n        <\/div>\n    <\/div><!-- .case_header -->\n<\/article>\n<\/div>\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/letsrebold.com\/wp-content\/uploads\/2023\/04\/MONDADORI_1-2.mp4\"><\/video><\/figure>\n\n\n\n<div id=\"info2-block_3b9994daa0850cd58b0a6df5d35a9ae8\" class=\"info2\">\n    <article>\n        <div class=\"case_body section\">\n            <div class=\"container\">\n                <h2 class=\"case_subtitle\">Raccontare per consolidare la community\n<\/h2>\n                <div class=\"case_text  case_cols\">\n                    <div>\n                        <p><p>Grazie ai diversi anni di collaborazione con Club degli Editori \u00e8 stato possibile sviluppare un&#8217;attivit\u00e0 media multichannel con l&#8217;obiettivo di incrementare gli iscritti al club di lettura. Sono stati attivati diversi canali per poter raggiungere i book lovers, tra i quali Facebook, Instagram, DEM e TikTok. <\/p>\n<p>Con un&#8217;analisi e uno studio approfondito delle esigenze e delle caratteristiche della target audience, abbiamo strutturato e pianificato diverse campagne, testando canali e asset creativi differenti per poter poi ottimizzare e migliorare costantemente le performance. Presidiando diversi touchpoint, sempre pi\u00f9 utenti hanno conosciuto la realt\u00e0 di Club degli Editori e hanno deciso di sottoscrivere l&#8217;abbonamento al club. <\/p>\n<\/p>\n                    <\/div>\n                    <div>\n                        <p><p>Inoltre, con l&#8217;introduzione di canali nuovi come TikTok \u00e8 stato possibile potenziare l&#8217;ecosistema digitale e, adattando la comunicazione a questo social, la brand reputation \u00e8 migliorata e sono stati raggiunti nuovi target in linea con il prodotto. <\/p>\n<p>Adottando una strategia sinergica dei diversi touchpoint, pi\u00f9 di 6 milioni di utenti scoprono il club di lettura ogni mese e in migliaia si iscrivono.<\/p>\n<\/p>\n                    <\/div>\n\n\n\n                <\/div>\n            <\/div>\n        <\/div><!-- .case_body -->\n    <\/article>\n\n<\/div>\n\n\n<div id=\"cita-block_6d75eba4b94d2a5bf5ff5aba051a77ea\" class=\"cita\">\n        <article>\n            <div class=\"claim section \">\n                <div class=\"container\">\n                    <h3><strong>Un book club in crescita grazie al supporto di una strategia digitale\n<\/strong><\/h3>\n                <\/div>\n            <\/div>\n        <\/article>\n<\/div>\n\n\n\n<div id=\"cifras-block_a2f49475fc901796cb24bcac0631213f\" class=\"cifras\">\n    <article>\n        <div class=\"totals \" id=\"totals\">\n            <ul class=\"container\">\n                            <li>\n                    <strong>\n                                                <span class=\"js-counter\" data-value=\"6\">0<\/span>\n                                                    .                            <span class=\"js-counter\" data-value=\"2\">0<\/span>\n                                                 M                    <\/strong>\n                    <p><span style=\"font-weight: 400;\">Impression al mese<\/span><\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                        +                        <span class=\"js-counter\" data-value=\"1\">0<\/span>\n                                                    .                            <span class=\"js-counter\" data-value=\"500\">0<\/span>\n                                                                    <\/strong>\n                    <p>Contatti al mese<\/p>\n                <\/li>\n                            <li>\n                    <strong>\n                                                <span class=\"js-counter\" data-value=\"84\">0<\/span>\n                                                %                    <\/strong>\n                    <p>Conversion rate mensile<\/p>\n                <\/li>\n                        <\/ul>\n        <\/div>\n    <\/article>\n<\/div>\n\n\n    <div id=\"exitoRelacionados-block_ec847c6a38cbfba05d5fe71c59c3430d\" class=\"exitoRelacionados\">\n        <section class=\"related active\">\n            <div class=\"container\">\n                <span 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