Global Strategy & Operations Director, REBOLD Activation
Álvaro is the Global Director of Strategy and Operations at Rebold Activation .
He is responsible for defining the product and service development strategy of the activation area at a global level, integrating innovative value propositions in all the markets where Rebold is present, as well as leading the main partners’ strategic alliances to reach the business and communication’s objectives of our clients.
He brings to REBOLD more than 13 years of experience in large marketing and digital transformation companies, such as Accenture Interactive, where he launched and managed the Programmatic division for EMEA and LATAM and also in leading digital departments of large Media Agencies, like Starcom Mediavest, OMD or Universal McCann.
In addition, Álvaro Cristóbal collaborates with ICEMD, the Digital Economy Institute of ESIC, where he directs the Program in Programmatic & RTB, and also teaches Programmatic, Strategy and Digital Planning, Digital Metrics and Mobile Marketing.