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Spain sales director

José Ramón Mencías

José Ramón Mencías

José Ramón is Commercial Director of Rebold Spain, he works in the implementation of the commercial strategy in Spain, integrating the development objectives of the three Business Units (BUs). He works very close to the country managers and commercial teams of the BUs together with the Business Development area.

After 7 years working in the financial sector for companies such as ING Direct, he made a big jump and changed to the digital sector where he has more than 10 years of commercial experience.
He began his digital career commercializing web analytics and Ad Serving technology solutions. He worked in different roles, all related to digital advertising selling and buying. In 2011 he started working with tools and programmatic purchasing environments.

During the last 5 years he has specialized in data management technologies, such as DMPs, as well as in the implementation of Big Data infrastructures, and has helped brands develop their Data Strategies.

In parallel to his professional activity, he has been collaborating with different business schools and associations of the digital sector, in the training of professionals in the field of digital advertising.