2016 abril 20
Acceso expands its international reach into the North American market with new office in Boston
Acceso, a leading Social Listening and Consumer Intelligence company, strengthens its global expansion, opens office in Boston and appoints Katherine Akhlopkava to lead company’s positioning and growth. Katherine brings in-depth expertise in marketing, consumer intelligence and technology to the US market.
Boston, 23/03/2016.– Acceso, a leading Social Listening and Consumer Intelligence company, strengthens its global network with the new office in the US. Office in Boston enables Acceso to provide customized social listening and consumer intelligence services to company’s US clients by offering in-depth knowledge of consumer behavior, industry and competitor insights across a variety of digital channels to help acquire, serve and retain empowered consumers better than the competition.
Acceso utilizes CoreTM, Influence ExplorerTM and NetMonitorTM technologies to analyze information across social networks (Facebook, Twitter, Pinterest, Instagram, Youtube, Reddit, etc.) and online channels (news, blogs, forums, reviews) in real time to provide a variety of services, including Owned and Earned Media research and optimization; Brand Health and Corporate Reputation analysis, Corporate Crisis Management, Sponsorship and Marketing Campaign analysis, Consumer, Competitor and Industry Intelligence, and Consumer Journey research.
Acceso’s proprietary technology is based on advanced Network Science algorithms that enable company’s intelligence and monitoring departments to analyze and visualize content distribution patterns, user relationships and connections within social communities, are changing traditional marketing and communications approach though data science and technology.
Katherine Akhlopkava is joining Acceso as a Country Manager and will lead Product and Marketing Departments. She will be responsible for consolidating and driving company’s growth and positioning in the US, and will collaborate with the sister company, Digilant, to scale nationwide.
Prior to joining Acceso, Katherine has worked at Kanda Software as a Director of Product Marketing, where she led marketing department building and delivering Kanda’s brand to target audience, developing strategic vision, establishing points of differentiation and positioning for company’s offerings. She has extensive experience in market research, new product launch, go-to-market strategy and overseeing a full lifecycle of product development. Katherine holds an MBA from Boston University Questrom School of Business.
“Katherine brings an in-depth understanding of Consumer Intelligence market in the United States. We have a strong service portfolio in social listening and digital intelligence, and she will be able to expand our client base in different markets. Boston office opening and Katherine’s position with Acceso will also help us improve the services we are already providing to our international clients like Nestle, Disney, Sephora, BBVA, Nissan, Mazda, Toyota and others, who also have a significant presence in the US.” says Sergi Guillot, CEO of Acceso.
“I’m very excited to see Acceso continue its market expansion and join Digilant here in the US. We as a group are dedicated to helping brands understand, build and manage their social capital. Acceso’s services and technology will perfectly complement Digilant’s clients,” said Don Epperson CEO of ispDigital.
“I’m looking forward to joining Acceso in the journey to help US companies optimize their digital strategy and communications with the better knowledge of their online presence and reputation as well as consumers, their interests, online behavior and purchase patterns.”, said Katherine Akhlopkava.
Acceso is the “Earned” media arm of ispDigital and a global leader in Media and Consumer Intelligence with more than 800 clients worldwide, including leading Automotive, Banking and Insurance, Consumer Goods and Retail brands. Headquartered in Barcelona, Acceso has offices in Bogota, Madrid, Boston, Mexico City, and Panama City. With the substantial presence in Europe and Latin America, the company serves brands and agencies that seek actionable insights and recommendations to develop effective communications and marketing strategies, increase return on investment on marketing activities, and connect with their target audiences.
Acceso is a winner of 3 AMEC awards and a founding member of Global Media Intelligence Alliance.
For more information about Acceso, please visit www.acceso.com
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of “earned”, “owned” and “paid” media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions.
Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States.